Posts Tagged "mobile ads"

Why 2015 Is The Year For Mobile Advertising

By Medialooker on Jan 29, 2015 in Blog | 0 comments

It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry.  Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly.  As the technology available becomes richer, and as consumers continue to become more entrenched in mobile, the opportunities to engage with them continue to increase.  Marketers need to capitalize and harness the big data that they have to drive engagement and that engagement needs to move well beyond the click.  At the same time, the industry needs to continue taking measures to combat ad fraud. Here’s a snapshot of my predictions for the year: Mobile Won’t Be Synonymous With ‘Simple’ Anymore During 2015, it will become acceptable to expect mobile users to complete more complicated tasks that were typically reserved only for their desktop counterparts in the past. Marketers will no longer need over-simplified conversions for mobile devices.  Purchases that require long sign-up forms (insurance quotes, product signups, shopping cart completions) are no longer daunting for the experienced smartphone user and this provides marketers much more flexibility in what they can serve. Hyper-Local Conversions Will Actually Happen We’ve heard about hyper local for years, and beacons have been all the buzz in the last year or so.  In 2015, I believe that brick and mortar businesses will begin to fully harness hyper-local technology, such as iBeacons.  They’ll use these not only to connect with consumers in the area, but to track in-store conversions with consumers that they’ve previously engaged with via advertising. These type of in-store conversions have largely been ignored up until now and will be an exciting opportunity for marketers in 2015. The Internet of Things is Expanding Mobile won’t just mean iOS or Android anymore. This year, more semi-mobile devices will be allowing limited advertising, such as set-top boxes, TVs, kiosks and self-checkouts. To the contrary, wearables that have become mainstream in 2014 will not really have an impact on the advertising landscape in 2015. Bigger Data in Mobile Continues to Grow Big data in mobile will only continue to get bigger....