Posts Tagged "digital ads"

Video is the Future of Digital Ads

Video is the Future of Digital Ads

By on Apr 29, 2016 in Blog | 0 comments

PHUKET: Digital ads spend is projected to be 9.9 billion baht this year, up almost 25 per cent from last year as a direct result of advertisers shifting from traditional media like print and television to digital media and online marketing. This is believed to be partly because of the cheaper cost of digital advertising and partly because it’s much easier to target the correct audiences. With formats such as banner advertising, ezines, pop-up and pop-under ads on Google, Yahoo and Bing Pay-per-click, there is now an extensive list of marketing options. This year, it is expected that the highest advertising spending will again be on Facebook and YouTube. So the question that all advertisers should be asking themselves is: are you going to stand out from the crowd in this new age of advertising? Video is the way of the future. There is little doubt that this trend is going to continue, and given the reduction in audience attention spans over recent years, this is definitely the format to use. The great thing about video is that once you create an ad message and load it up to YouTube (or even film it directly on the site, depending on the format and purpose), it is then searchable through engines like Google. You can also embed it into other social media platforms such as Facebook, Twitter and Instagram. I wrote earlier about the fact that Google owns YouTube, which means it rates videos there very highly in its search results. YouTube now allows for some extra features that assist you in your marketing reach. These include the ability to have ‘icards’ that allow smart phones to link directly to your details, as well as the direct advertising placed on your videos and in your description space. You can also pay them to have your ads appear on videos that directly relate to your business and match your target market. We have covered Facebook enough in the past, but the simple reality is that with laser-targeted leads at very low cost, and a simple and easy format to create ads, this is always going to be a winner. You can also get leads loaded directly into your autoresponders in order...

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Canada’s Ad Market Continues Inexorable Shift to Digital Ads

Canada’s Ad Market Continues Inexorable Shift to Digital Ads

By on Dec 24, 2015 in Blog | 0 comments

TV remains a fixture in ad budgets. In 2015, digital ads made up more than a third of total ad expenditures in Canada, eMarketer estimates, and that percentage will continue to climb in 2016. Digital’s high degree of targeting precision and advanced metrics are attracting a larger share of ad budgets, even as many digital ad formats continue to mature, according to the latest eMarketer report, “Canada Digital Ad Spending Forecast 2016: Mobile, Video and Social Pushing Investment to New Heights.” Search advertising is the leading digital ad format in Canada, eMarketer estimates. In 2016, it will account for 53.0% of digital spending. Display will make up most of the rest, responsible for 43.1%. The shift toward digital ad spending is inexorable, as marketers have clearly indicated they prefer the more concrete metrics associated with digital ad formats. Traditional formats rely on assumptions associated with reach and potential consumer engagement. For example, TV’s gross rating point (GRP)—the percentage reach of an ad multiplied by frequency—is a proxy for ad effectiveness based on possibility rather than more concrete engagement measures for digital ad formats. Many newer ad formats, such as social, digital video and mobile, offer a richer understanding of how consumers behave and use brand information. Still, TV advertising will remain a major fixture in advertiser plans, even as consumers try new ways of consuming TV content. And print advertising—both in newspapers and magazines—will still command about a fifth of total ad spending in Canada in 2016....

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