Adobe Predicts 2015 Online Holiday Sales To Hit Record $83B

Adobe Predicts 2015 Online Holiday Sales To Hit Record $83B

By on Nov 5, 2015 in Blog | 0 comments

Adobe predicts 2015 online holiday sales to reach $83 billion – with the 11% year-over-year increment in web spending.

As per the Adobe Digital Index 2015 Holiday Shopping Predictions, this year’s Cyber Monday online deals will augment up to 12-percent year-over-year, moving to a record $3 billion in one day. Highest online sales could reach up to 18% year over year at $1.6 billion on Thanksgiving Day. The following day — Black Friday — is expected to generate $2.7 billion in sales.

Looking forward to the holiday season, Adobe states that 11 percent of e-trade will occur in mobile phones compared to 9 percent expected sales from tablets. The report likewise separated numbers by type of mobile device, anticipating iOS to drive 22 percent of online holiday deals, while Android will represent seven percent. In addition, Adobe reported that iPhone clients are 23 percent more prone to make purchases on their smartphones than Android users.

Online customers will have the best chance of finding discounts this Christmas season via display ads in social media. The report likewise predicts social media to take part in the holiday season’s e-commerce activity with income per Facebook visit averaging $1.24, Pinterest $0.74 and Twitter $0.60.

Adobe says its 2015 shopping predictions are based on the evaluation of 55 million product SKUs, along with data from more than a trillion visits to 4,500 retail websites during the last seven years.

In general, Adobe expects this year’s US holiday online sales to account for 22 percent of the country’s total e-commerce activity in 2015.


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